Check out the Major League Soccer Social Media Directory
Surely this has been around for some amount of time, but it has only recently come to our attention. Major League Soccer has a well maintained social media directory that not only covers each of its...
View ArticleMLS Front Offices on Twitter
As the popularity of social media exploded, so too did its impact on the world of sports. Hundreds to millions of followers later, footballers and athletes, alike, provided one of the most genuine and...
View ArticleVIDEO: Jeff Crandall Discusses the Role of Social Media In MLS
To celebrate Social Media Week in Chicago this past week, Gilt Edge Soccer Marketing chatted with Jeff Crandall, Senior Content Producer for the Chicago Fire. Jeff is responsible for all of the club’s...
View ArticleManchester United and Google+ Give New Meaning to Virtual Gameday Experience
Manchester United are set to break yet another record, this time in the virtual world, via a partnership with Google+. The Red Devils will offer a select group of international fans the opportunity to...
View ArticleOfficial YouTube Channel Brings Arsenal into Social Media ‘Main-Stream’
Barclays Premier League side Arsenal announced the launch of its official YouTube channel last Tuesday, joining 300 other top football clubs in the world that have established their own channels on the...
View ArticleAdidas vs. Nike: A Global Power Struggle Hinged on the World Cup
Last week, Business of Soccer broke down the official FIFA World Cup Sponsors, explaining the differences between the three tiers of partnership available to would-be brands. Read: FIFA World Cup...
View ArticleBrazil’s Social Media Jungle is Perfect Habitat for Brands and World Cup
The 2014 FIFA World Cup in Brazil is now into its second week and entering the latter stages of the group stages. Just as national teams and vested countries around the world are taking measure of...
View ArticleUS Soccer Marketing Succeeds Using Taste-makers
For the second straight World Cup, the US Men’s National Team (USMNT) could dramatically advance to the knockout round. After a vengeful win against Ghana and a thrilling tie against mighty Portugal,...
View ArticleMLS and the FIFA World Cup: A Symbiotic Relationship
America’s dramatic exit from the knockout stages yesterday has resurrected the debate that agonizes proponents of US soccer culture with each passing World Cup. Fans and media pundits alike wrestle...
View ArticleSecond-Screen Viewing and Globalization Show Why Premier League is Focusing...
Understanding your audience is a key component to any firm’s marketing success, no matter what field it might operate in. This holds true for the soccer industry, as does the fact that just as macro...
View ArticlePlayers, Brands and Marketing Opportunities in Soccer
In today’s market, athletes are one of the most sought after groups of professionals for endorsements of products across a wide range of industries and categories. Companies look to leverage an...
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